Apps for Success - Jing

Each month, John Bowman picks a new cool piece of technology that helps Customer Success Managers be more productive. We call it “Apps For Success” and in this review (#10) he takes a closer look at Jing.

This post is going to focus on something you take for granted but could potentially be made easier: screenshots.

They say a picture is worth a thousand words but I say an annotated screenshot is worth 5 emails.

If you’re not already sending your customer screenshots, then you need to up your game. Along with personalized videos (see our post on Loom here), screenshots are a less labor intensive way to quickly get your point across to the customer. You save yourself so much time in typing out words by just taking photo and shipping it.

We all have our own way to take a screenshot but I’m going to show you a way to do it that could make your screenshots easier to read and faster to send. Our CSM productivity app today is called Jing. Like all of my favorite apps, Jing is free!

You can find Jing here.

FAIR WARNING: With the upcoming retirement of Flash, Jing’s current video format (.swf) will no longer be supported by web browsers. As a result, TechSmith has decided to end development on Jing. It is still available for current and new users, but tech support for Jing will be hard to come by.

[Standard disclaimer here. I own no part of any of the productivity apps for Customer Success Managers I’ll be reviewing in this column. The opinions contained in this review are mine and mine alone. SuccessHACKER is kind enough to lend me their microphone. If you happen to disagree, leave a comment and let me know! I love a good spirited debate.]

On to the app.


What do you like best?

Jing’s ever-present little sun is a welcomed addition to my desktop. It’s unobtrusive until you need it, and then it’s a snap to use.

Your screenshots should rarely be of your whole screen and Jing prompts you to crop your screen so you send only the most impactful picture.

After the screenshot is taken, Jing also automatically opens up the screenshot editor to allow you to point out exactly what you’re talking about. Using those bright red arrows has saved me countless back and forth emails to customers. I love that it is already selected for me every time I use the app.

The images created in the editor can also be copied to your computer’s clipboard using the “Copy” keyboard shortcut, after which you can paste them just about anywhere.

Finally, if you can’t past the image, you can upload the file to be hosted for free on and can share the link with your customer to see.

It’s all really fast and painless!

What do you dislike?

I dislike that Jing is even necessary in our modern operating systems.

True, you can take a screenshot really easily on any computer, but the fulfillment process of annotating that screen shot, copying or uploading it something else needs some work.

Jing’s little sun can also get a bit annoying if you don’t put it in a part of your screen you rarely use. Make sure you move it!

What business problems does the product solve? What benefits have you realized?

Jing greatly reduces your chances of being misunderstood by a customer. You don’t have to always do a custom video to explain a point and Jing works for every situation where a custom video isn’t necessary.

Take a screenshot also reduces the amount of words you need to type daily! If you make screenshots part of your daily communicative techniques, then you will find yourself accomplish more with less time.


Jing is an extremely useful little productivity tool for Customer Success Managers. It’s built for one thing and one thing only and doesn’t take a lot of processing power to sit in the background. It’s ready to help explain your thoughts to your customers when you are.

There are some limits to the number of files you can upload but I’ve never come close to hitting them and I’m a heavy user!

The red arrows are a lifesaver!

Give Jing a try for yourself and let me know what you think in the comments!

About the Author


John Bowman

John Bowman, Esq., is the Director of Customer Success at Jetpack Workflow. He is a rising star in the Customer Success community, leading the The Pittsburgh Customer Success Meetup and the Pittsburgh Gainsight Pulse chapter, as well as moderating the Customer Success Subreddit. John utilizes his 10+ years of professional experience to focus organizations on one goal: the customer's desired outcome.